Sell live, take bids, and settle in your own systems
Live shopping, drops, and real-time auctions
Run live shopping streams and real-time auctions with ordered bidding, countdowns, viewer promotion, and a product rail beside the video — while payments, inventory and fulfilment stay in the systems you already run.
Take a bid before you build a checkout
A salesroom with ordered bids and a countdown, a co-viewing room, and the control room that cuts between cameras — all running as a guest.
The Challenge
Live selling platforms hand you their checkout, their fee, and their customer. Auction tooling either fakes the bidding or hides how ordering is decided. And the moment a stream gets big, the latency that makes bidding fair is the first thing to go.
Our Solution
MediaSFU runs the room and the ordering, and stops at the boundary of your business. Bids are server-ordered with countdowns and anti-snipe, viewers can be promoted to the stage to be seen trying a product, and the audience scales on HLS while the people interacting stay sub-second on WebRTC. Payment, inventory, fulfilment and the settlement record remain in your systems.
Key Capabilities
Ordered Bidding
Bids are ordered on the server, so two that land in the same instant resolve the same way for every client. Countdowns extend on a late bid rather than rewarding whoever has the better connection.
Lot Progression
Lots queue, open, close and hand over without a reload. Reserve state is explicit, so a lot that did not meet reserve says so instead of quietly ending.
Promote to Stage
Bring a viewer up to be seen wearing or using the product, then send them back to the audience. The seller stays on camera throughout.
Product Rail
The item being sold sits beside the video with its own state, so what is on screen and what is for sale are never two different things.
Realtime Floor, HLS Audience
The people bidding stay sub-second on WebRTC while everyone else is served over HLS on the same clock — fair bidding without realtime delivery costs for an audience that only watches.
Your Settlement Boundary
Payment, inventory, fulfilment and the durable record of who won stay in your systems. MediaSFU runs the room and hands you the result.
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This solution uses the following MediaSFU products
Try the Working Pieces
Open the closest live surface first. Each path below runs today and shows a specific part of this solution.
Why Choose This Solution?
Take a bid in the next click
Open the salesroom as a guest, then start free or read the source behind it.